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Home » Topics » Brand Packaging

Brand Packaging
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Silver Hills Sprouted Bakery
Brand Packaging

Silver Hills Sprouted Bakery Undergoes Brand Redesign

The reimagined packaging made its debut last month at Natural Products Expo and was inspired by the brand’s longtime mission to promote healthy living through healthy choices.
Bobby Douglas
Bobby Douglas
April 4, 2023

Silver Hills Sprouted Bakery, a leading producer of wholesome, plant-based bakery products made with sprouted whole grains, has announced a complete brand refresh that includes a full packaging redesign and an enhanced product portfolio, including the introduction of a new Omega-3 ALA rich load, Omegamazing, hitting the market later this year.


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Play In Our Colorful World.png

Echo Helps Smarties® Integrate Sustainability Throughout Brand Positioning

March 14, 2023

The new work emphasizes the brand’s commitment to sustainability, while enhancing the colorful and fun identity for which Smarties® is recognized.


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Dac-Austin-of-Rabbit-Hole-Distillery.jpg

Rabbit Hole Distillery Touts Partnership with Independent 2, Domino Digital Printing

Rabbit Hole Distillery produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique.
March 10, 2023

Rabbit Hole Distillery, located in Louisville, Kentucky, produces one-of-a-kind American whiskey by using its own original recipes, but the whiskey is not the only element that makes the company unique. 


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NewPackages-Propel-900x550.jpg
New Packages

Propel Fitness Water Undergoes Major Brand Redesign

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.
Bobby Douglas
Bobby Douglas
March 9, 2023

Propel Fitness Water, a PepsiCo brand made with Gatorade electrolytes, has announced that it will start 2023 with a major brand redesign and a bold new look. 


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Orchard Valley Harvest redesigned packages
Brand Packaging

Orchard Valley Harvest Unveils Purpose-Led Packaging Redesign

New packaging spotlights connection to charity partner Conscious Alliance and other organizations tackling food insecurity.
Brad Addington
Brad Addington
March 1, 2023

Nut industry leader John B. Sanfilippo & Son has relaunched its Orchard Valley Harvest (OVH) brand, with an identity and packaging developed in partnership with global brand design agency Straight Forward Design.


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Genio Della Partners with Pearlfisher to Unveil Frozen Pizza Packaging

February 23, 2023

The packaging features a bold visual identity that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand identity and history as well.



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propel.jpeg

Propel Fitness Water Undergoes Major Brand Redesign

February 9, 2023

The new bottles will feature a larger logo on the label that displays a vibrant orange bolt across the surface, helping the product stand out in crowded supermarkets.


Read More
SRSB Packaging
Brand Packaging

Southern Recipe Small Batch Honored for Packaging Design

Presented by Graphic Design USA, the American Packaging Awards honor innovation in design, shelf appeal, and communication to consumers.
Bobby Douglas
Bobby Douglas
February 8, 2023

Focusing primarily on pork rinds and bean dip, Southern Recipe Small Batch offers a variety of flavors, like Korean BBQ and Spicy Dill, while also giving consumers larger portions and healthier options than its competitors.


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Curion

Major Brands Look to Curion Score to Measure Packaging Performance

Keren Novack
Keren Novack
February 7, 2023

Mars Wrigley was the first client to leverage the Curion Score and benefit from comprehensive product, packaging and category understanding prior to launch.


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Fat Tire Ale Undergoes Climate-Focused Rebrand

February 2, 2023

The flagship brand of New Belgium Brewing has announced the beginning of a wholesale reimagining when it comes to the beer’s branding and recipe.


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Events

February 19, 2025

Converters Expo South

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Converters Expo South is a one-day expo that unites converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us in Greenville, South Carolina – for a day of education and connection with industry peers. Find new manufacturing and production partners, check out the latest converting technology and equipment, network with like-minded professionals, and more!

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May 20, 2025

Converters Expo


The Converters Expo brings together converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us at Lambeau Field for a day of education and connection with industry peers. Find new manufacturing partners, discover the most up-to-date testing and prototyping equipment, network with like-minded industry professionals, and learn the latest in printing and packaging.

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