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Home » Topics » Brand Packaging

Brand Packaging
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Trivium Packaging's award-winning Budweiser bottles

Trivium Wins PAC Global, WorldStar Awards for Budweiser World Cup Aluminum Bottles

February 15, 2024

Utilizing Budweiser’s vision, Trivium created a beer bottle that was both visually engaging and environmentally sustainable.


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Haagen-Dazs Ice Cream .png

Häagen-Dazs Unifies Past and Present with Brand Redesign

February 14, 2024

The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.


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Juicy Juice Bottles.png

Juicy Juice Embraces More Vibrant Look in Brand Redesign

February 8, 2024

The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. 


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Vatika Shampoo.png

Tata Elxsi Creates Innovative Packaging Design for Vatika Shampoo

February 6, 2024

Tata Elxsi played a pivotal role in crafting a fresh design language system, which visually represented Vatika’s commitment to sustainability and connoted as a natural haircare brand.


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General Mills invites consumers to 'live cereal rich' with cereal makeover

General Mills invites consumers to 'live cereal rich' with cereal makeover

February 1, 2024

General Mills is dropping a limited-edition collection of swag because new LOADED cereal offers fans a chance to live the "Cereal Rich" lifestyle.




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Evergreen Packaging.png

Evergreen™ Launches New Look for Frozen Waffle Packaging

January 29, 2024

Flaunting vibrant colors and a bold new logo, Evergreen’s revamped brand identity reflects the fun and playful essence of the brand.


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Packages with consistent color across packaging types

X-Rite Pantone Launches Program to Ensure Accurate Color across Packaging Types

January 29, 2024

Color consistency is critical in brand recognition because consumers often associate any color discrepancy with product quality.


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Bumble Bee Seafood Packaging.png

Bumble Bee Seafoods' New Packaging Wins 'Best Package Design' at Chief Marketer's Pro Awards

January 19, 2024

Created by PKG Brand Design, the new brand logo connects directly to the Bumble Bee company heritage.


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Funky Buddha Beer Packaging.png

Funky Buddha Embraces Florida Roots with Brand Redesign

January 10, 2024

With its redesign, Funky Buddha wanted to maintain its fun, Florida feel while building a design architecture that would create a more cohesive feel across its portfolio.


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01 PS POTM 1 Gulf Union QR Code 1170x658. Picture of Juice Packaging with QR Code Being Scanned with Phone, with the app opened other phones.
Package of the Month

Gulf Union Launched Connected Packaging for Original Juice Brand

The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.
December 18, 2023

The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.


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Events

February 19, 2025

Converters Expo South

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Converters Expo South is a one-day expo that unites converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us in Greenville, South Carolina – for a day of education and connection with industry peers. Find new manufacturing and production partners, check out the latest converting technology and equipment, network with like-minded professionals, and more!

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May 20, 2025

Converters Expo


The Converters Expo brings together converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us at Lambeau Field for a day of education and connection with industry peers. Find new manufacturing partners, discover the most up-to-date testing and prototyping equipment, network with like-minded industry professionals, and learn the latest in printing and packaging.

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Advances in Sustainable Food Packaging Technology

Advances in Sustainable Food Packaging Technology

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