Appetite Creative and Tetra Pak have partnered to create the interactive smart packaging experience for a leading European fruit juice producer.

The movie-inspired packaging includes Fudge Stripes and Kinder Joy eggs.

For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

The smart packaging campaign, featuring Schweppes International’s exotic fruit drinks brand Banga, utilizes a web app based connected experience accessed via QR codes.

The new work emphasizes the brand’s commitment to sustainability, while enhancing the colorful and fun identity for which Smarties® is recognized.

The luxury French skincare brand launched a virtual pop-up experience to the Australian beauty space to drive brand engagement with beauty enthusiasts.

Toppan’s new packages allow customers to interact with them using NFC on smartphones.

Dove Kids Care packaging features positive affirmations and provides access to interactive body confidence resources by scanning a QR code on the back of each bottle.