Study also looks at the implications of these trends for the future of a circular packaging system.

America’s leading rice company modernizes and simplifies packaging of popular convenience rice brand.

The new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort. 

The sign that signaled a movement.

New brand identity draws on impressive history, borrowing from rich back catalogue of iconography.

Creating new future-proof designs centered on healthier indulgence to entice younger audiences to be more Panda.

The popularity of tattoos has been increasing during the last ten years, driven by social media, popular culture and a revolution of values supported by Millennials and Gen Z . 

The future of packaging is in these five areas and trends.

Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.