Metsä Board collaborated with industry leaders to re-design a favorite of the frozen food aisle: ice cream cone packaging. The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics. The result is a packaging with a significantly lower climate impact.

The team of design, printing and converting experts first analyzed frozen food packaging to identify areas of improvement. These solutions traditionally rely on recycled fibers and spot color printing. With this project, the team wanted to showcase new possibilities using carefully selected lightweight fresh fiber materials and flexographic printing methods to achieve excellent usability and unparalleled halftone graphics with less impact on the climate.