Mars furthers goal of using 100% reusable, recyclable, or compostable packaging
Ansys offers CPG giant a new approach to packaging development.
Mars has revealed a new collaboration with engineering software giant, Ansys, that will see the multinational manufacturer adopt simulation software primed to reimagine the packaging innovation process at Mars through digital technology.
Mars, the maker of household brand names including M&M's and Snickers, is set to leverage the new simulation approach to perform virtual testing and prototyping on new packaging innovation, initially across its snacking portfolio.
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