The cannabis industry is growing rapidly in the United States, with the market expected to hit $41.5 billion by 2025, and producers are competing to stand out in a crowded, heavily regulated marketplace. In a regulated industry with limited marketing options, it’s almost impossible to build a brand the traditional way, making marketing tactics like packaging paramount for influencing consumer purchasing. In fact, according to recent research by Physis + Agency, consumers are willing to pay up to 26% more for premium packaging, signaling a significant opportunity for cannabis producers to enhance brand value and drive sales through strategic packaging investments and partnerships.