In recent years, the corrugated industry has experienced a surge in demand for short and medium runs of high impact packaging, driven by growth in sectors such as the thriving craft beer market, where new product development generates a virtually constant stream of box design variations.

As converters explore the prospect of investing in digital printing equipment to keep up with demand and drive business growth, there are often misconceptions about the economics and practicalities of running a digital printing process for corrugated packaging – viewed through the lens of the conventional technologies converters are familiar with today.