SmartSweets modifies packaging, upgrades recipe based on consumer feedback
All flavors continue to provide up to 92% less sugar than traditional candy.
SmartSweets, the original better-for-you, low-sugar candy brand, announced an upgrade to its top-selling flavors. Sweet Fish, Sourmelon Bites, Sour Blast Buddies, and Peach Rings now deliver juicier and fruitier flavor, softer and fresher texture, brighter and bolder colors, and extra sour power on the sour candies, according to the brand. All of the flavors continue to provide up to 92% less sugar than traditional candy, with no artificial sweeteners, no added sugar, and no sugar alcohols.
The new recipe represents months and months of recipe testing and consumer feedback. The company's goal was to deliver a candy that was unequivocally preferred to the existing formula, which was confirmed through rigorous consumer testing.
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