Mars' Skittles brand is kicking off its annual Pride celebration by spotlighting the many interests, talents, and hobbies within the LGBTQ+ community, as well as limited-edition Skittles packaging.

The brand believes in uplifting the LGBTQ+ community and supporting those looking to find camaraderie with individuals who have similar interests. Skittles partnered with community-building platform, Meetup, to create the "Skittles LGBTQ+ Directory, powered by Meetup." The directory consists of a wide range of LGBTQ+ groups, events, resources, and more to help future friends across the country find their community. This simple to navigate landing page will help like-minded gamers, pickleball players, yogis, bookworms, birders, and much more find their local community groups and events, year-round.