Sustainability messaging arises in myriad ways across today’s snack food and bakery industry. With the help of an ever-evolving equipment and technology supply chain, snack producers and bakery companies continue to make strides in lean manufacturing, including energy and resource management. The net result is overall more-efficient operations.

Those efforts carry value, and often make their way into marketing messages and corporate environmental, social, and governance (ESG) reporting. Sustainability can take the spotlight when it comes to product storytelling, such as an on-pack messaging outlining efforts made at the ingredient level, sending some love to a brand’s supporting farmers and associated environmental efforts on the farm.