Following the success of James Cropper’s partnership with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap, the papermaker has created the next instalment for the brand’s new Global Travel Retail (GTR) range – The Bruichladdich Twenty One.  

Available in London Heathrow, Dubai Airport and Singapore Airport from the end of June, The Bruichladdich Twenty One whisky wrap is made from fully recyclable paper pulp and molded to the shape of the Bruichladdich optimized, proprietary glass bottle. The brief given to James Cropper was to create conscious, modern, luxury packaging.