Innovia Films, a material science pioneer and major producer of BOPP films, has announced the launch of a white ultra low density film that was specifically engineered to be a good fit for ice cream flow wrap packaging.

“Nothing screams summer more than ice cream and we are proud to be able to offer our new VL40 white cavitated film that is an excellent partner for one of our favorite summer treats. A typical way to package ice cream is to use high-speed flow wrap packaging that preserves the quality of the product until consumption,” explains Alasdair McEwen, who heads up the European Packaging Division of Innovia.