The Kroger Co. is expanding its Our Brands portfolio with the addition of Field & Vine™, a fresh produce line grown by U.S. farmers in California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington. The brand currently includes blueberries, blackberries, raspberries and strawberries.

"Field & Vine™ features berries grown in the fields of American farmers that are picked, packed and delivered in stores during peak seasonality," said Dan De La Rosa, Kroger's group vice president of Fresh Merchandising. "Harvesting at just the right time during the U.S. growing season allows us to provide our customers with an enhanced fresh experience, offering the highest-quality, best-tasting berries possible. We are thrilled to launch Field & Vine™ in collaboration with local farmers who enable Kroger to feed families across America every day."