As many of you might know, I have been with Packaging Strategies for nearly five years. As my first role in the packaging industry, it has been an incredible journey learning all about the machinery, materials, design — and especially the people — that go into creating the wonderful consumer packaged goods products we see in retail stores and online.

Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.

A large part of understanding packaging equipment and machinery is to see a demonstration and test it and having a good relationship with the supplier’s field service tech. Social distancing has prevented field service as it was before the pandemic. However, it did bring old technology to the forefront and new technology as well.