Bluemarlin puts pure imagination into WONKA’s new chocolate offering
October 7, 2013
Global brand and design consultancy bluemarlin has created strategic brand positioning and packaging for a new range of WONKA chocolate blocks, designed for family sharing.
Mike and Ike are re-uniting for the love of their fans and their passion for MIKE and IKE candy. The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about -- MIKE AND IKE candy.
Innovative design helped Candy Treasure LLC launch Choco Treasure®, the first legal-in-the-USA chocolate egg with toy surprise
April 1, 2013
One of the lesser-known tasks for US Customs officials is confiscating chocolate “surprise eggs” from travelers. More than 60,000 surprise eggs are seized at the U.S. border each year with penalties up to $2,500 per egg. Brands such as Kinder Surprise® and Ovetto Sweet® – which contain toys inside a hollow chocolate egg -- are the top selling kids’ candy around the world. Over a billion surprise chocolate eggs are sold worldwide each year but have been illegal in the U.S. due to the 1938 Food, Drug and Cosmetic Act which prohibits inedible objects inside a candy. The design which is those products’ essence is what makes them illegal in the USA.
MIKE AND IKE flavors back by popular demand from now until April 2013
February 22, 2013
The makers of MIKE AND IKE® announce the limited return of MIKE AND IKE CHERRI AND BUBB® and MIKE AND IKE LEM AND MEL® candies available now through April, 2013. The candies first became a hit in 1989 (CHERRI AND BUBB) and 1991(LEM AND MEL) and have been long sought out by candy lovers for some time.
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