Doritos, a brand from PepsiCo’s Frito-Lay division, partnered with branding and design firm Hornall Anderson to update its identity and packaging to create global harmonization and unleash the power of the iconic brand.
Snacking, in recent years, has become a regular part of consumer lives. The Hartman Group reports that snacking is not longer a “special treat” but the norm as Americans consume 2.3 snacks per day.
Tropical Foods launches new packaging line for snack mixes
March 11, 2013
Tropical Foods introduces a new line of packaging for some of their most popular snack mixes. The new stand-up resealable packaging has undergone a new design upgrade while staying true to the bold flavors of the product. The new bags will better showcase the snack mix and provide a user-friendly packaging option.
Classic Foods is pushing flavor boundaries with its new line of Risi® Papas Caseras kettle-cooked potato chips seasoned with authentic Mexican chilies. The chips are packaged in bold colors to showcase their bold flavors.
Brand Bakes communicates baked benefits with new package
February 25, 2013
Kettle Brands potato chips has collaborated with Anthem Worldwide to redesign the packaging of Kettle Brands Bakes. Kettle’s baked potato chip was in need of a packaging redesign to visually communicate that Bakes deliver the same great taste, texture, and satisfaction that original Kettle chips are known for.
Walkers Shortbread, the family-owned Scottish shortbread bakery, adds new “sparkle” to a perennial holiday favorite. New eye-catching packaging for the Festive Shapes line debuted at the 38th Annual NASFT Winter Fancy Food Show. The Walkers Festive Shapes product line offers delicious holiday-inspired pure butter shortbread in the shape of bells, stars, trees and Santa Claus.
Odwalla introduces new brand-wide identity with more shopper-friendly features
January 18, 2013
For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.