Snacking is an American pastime. Mintel's Snacking Motivations and Attitude study have the proof stating, “Snacks account for 51% of all food sales, and 92% of adults in the United States have snacked within the last 24 hours.”
Kraft Mac & Cheese has announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup. Upon testing completion, the brand will launch a new Kraft Mac & Cheese Shapes variety using the new cup and design later in 2021.