Starting on April 1st, Opening Day, Major League Baseball fans can zip, sip and root for their home team. Beer, the long preferred beverage at baseball games, will see major competition as Mendocino County wine pioneer Fetzer and industry newcomer Zipz launch a unique new product in select North American stadiums.

Chicken Cock Distilling announces that, after nearly a century hiatus, Chicken Cock Whiskey is back. Inspired by a 157 year-old legacy, Chicken Cock is making a triumphant return to the market with a new look and fresh flavors.

Last year, Fowler Products (www.fowlerproducts.com), powered by Pro Mach and Zalkin sponsored the Application Fundamentals of Aluminum Closures (AFAC) conference, a non-commercial symposium attended by a who’s who of Spirits, Wine, Beer and Soft Drink brand owners.

New York-based brand and innovation firm Beardwood&Co. has partnered with Honest Tea®, the nation’s top-selling organic bottled tea company, to co-design the aluminum can graphics and outer packaging for Honest Fizz. HONEST® Fizz is a new, naturally sweetened zero calorie soda line sold in slim 12-ounce cans and 6-packs in four flavors: Lemon Limey, Orange Pop, Professor Fizz, and organic Root Beer.

The glass carafe that holds New Orleans-style Garden District Bloody Mary mix is completely re-usable and recyclable with package designed for gifting.

Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

This year has started with recognition for Ardagh Group and the team who produced the Jean Paul Gaultier Coca-Cola contour bottles. The eye catching limited edition containers, which had already been honoured in 2012 with trophies from Starpack, Best of Metal (MPMA) and The Cans of the Year Award 2012 (The Canmaker), made it a quartet of successes when it was recognized with a Worldstar Award from the World Packaging Organization.

VBlast Gator Pit invites its customers to unleash its energy with the twist of a patented reservoir cap, which releases a special liquid vitamin blend into 16.9 ounces of spring water.