Odwalla introduces new brand-wide identity with more shopper-friendly features
January 18, 2013
For the first time in 6 years, Odwalla is introducing a refreshed visual identity. The new creative will be seen brand-wide, across all product offerings, and will include everything from the website to product labels to delivery trucks.
ITW Graphics(www.itwgraphics.com), a global manufacturer of heat transfer graphics, announces the launch of its new line of textured heat transfers, Dimension HT™.
The Sustainable Packaging Coalition (SPC), a project of sustainability nonprofit organization, GreenBlue (www.greenblue.org), announces additional participants in the soft launch of its pioneering How2Recycle on-package recycling labeling system.