The rebrand cements Wilkinson Sword's role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings.
While companies continue to chart new territory when it comes to sustainable packaging for health, beauty and personal care products, some common themes are evident.
Tata Elxsi played a pivotal role in crafting a fresh design language system, which visually represented Vatika’s commitment to sustainability and connoted as a natural haircare brand.