The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.
December 18, 2023
The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.
The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics, and the result is a packaging with a significantly lower climate impact.
The strategic investment includes recruitment, new processing and production equipment, refits to its sites in New Zealand and the creation of a dedicated corrugated studio at the company’s UK headquarters.
Launch of the Tetra Brik® Aseptic 200 Slim Leaf carton with paper-based barrier provides a package that can be distributed under ambient conditions while hitting the 90% renewable content mark.
The companies joined forces to create a solution eliminating plastic bags by using UPM Asendo™ barrier paper as an inner liner in the corrugated cardboard box.
Survey found that recyclable carton packaging solutions are the preferred option for many consumers, with over half of respondents favoring this material due to its ease of recycling.