The new, sophisticated brand, which aims to champion taste while providing shoppers with the very best quality, will be launched across multiple categories over the coming months, with over 500 products set to be included in the range.
Among those receiving their own LTO bottles include record-breaking right fielder Ronald Acuña Jr., NFL superstars Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb, NASCAR champion Ryan Blaney, and internet sensation Dude Perfect.
In this interview, Inovar’s Bill Kral explains how digital printing has evolved, why some brand managers are still reluctant to switch to digital printing, and why many who have made the leap are reaping rewards.