The redesign emphasizes the company's commitment to organic, gluten-free ingredients and introduces new convenient sizes for single and family snacking.
The rebrand cements Wilkinson Sword's role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings.
These tequilas are a part of the brand’s Devils vs. Angels themed release and come just in time for summer. With only 1,200 bottles of each expression available, they’re a must-have for tequila aficionados.
Available in London Heathrow, Dubai Airport and Singapore Airport from the end of June, The Bruichladdich Twenty One whisky wrap is made from fully recyclable paper pulp and molded to the shape of the Bruichladdich optimized, proprietary glass bottle.
Marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks, “And you, what beach type are you?”