Ready to make a bold change, the brand increased appetite appeal with fresh, new photography to inspire culinary creations, while reminding customers of Gonnella’s trusted brand quality and heritage.
The two iterations of the Star Wars™ OREO Cookie Packs are wrapped in identical exterior packaging, but each pack contains a single color creme that symbolizes either the dark side or light side of the Force.
Each package features text and graphic elements in a rich brown to reflect the brand’s long tradition of premium chocolate paired with modern colors like lime, light yellow, teal, peach, and purple.
The brewery has this month partnered with the Campaign Against Living Miserably (CALM) to launch a limited edition packet of crisps with a difference: cheddar and jalapeño flavored crisps aimed at starting conversations around mental health.
The new look topped the old in consumer purchase preference 77% to 23%, so there’s a good chance the brand will be awash in sales gains thanks to this redesign.