Following consumer research and inspired by efforts to reach modern-day outdoor adventurers, the refresh includes new packaging showcasing the great-taste guarantee, two new flavors, a more informative website, and the brand’s first marketing effort in decades.

With April 20 approaching, we look at how cannabis producers can partner with local printers to create high-quality packaging that adheres to local laws and regulations while also establishing brand identity and increasing brand recognition.

The color purple is certainly a category standard, and this new design leans into this convention even harder.

The releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29.

On store shelves nationwide throughout April, the packaging design features illustrations of people (and pets!) enjoying nature and highlights Nasoya's organic tofu products.

The U.S. Farmed seal will first appear on Anheuser-Busch's Busch Light this May, and Budweiser, Bud Light and Michelob ULTRA have also obtained U.S. Farmed certification.

The flexible packaging paper “Koehler NexPlus® Advanced” from Koehler Paper, which has excellent oxygen, mineral oil, and grease barrier properties, is primarily suitable for packaging of chocolate-coated fruit products.

For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

Leading consumer groups and getting involved in taste tests during the product development phase, Vault49 uncovered what it really means to be ‘Uniquely Bahamian’