Domino’s range of Bottle Closure Printing Stations has been developed to print variable data and machine-readable codes, including QR codes, onto HDPE bottle caps and closures.

Appetite Creative and Tetra Pak have partnered to create the interactive smart packaging experience for a leading European fruit juice producer.

The movie-inspired packaging includes Fudge Stripes and Kinder Joy eggs.

On store shelves nationwide throughout April, the packaging design features illustrations of people (and pets!) enjoying nature and highlights Nasoya's organic tofu products.

For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.

The Berry Cup Range combines reusability with a premium quality feel and high-impact branding opportunities.

The smart packaging campaign, featuring Schweppes International’s exotic fruit drinks brand Banga, utilizes a web app based connected experience accessed via QR codes.

Consumers can jump from the new Honey-Comb box (hitting shelves late this month) into the new AR experience via QR code.

Summit will feature thought-provoking discussions and presentations by leaders from renowned organizations, including Tetra Pak, Kellogg, Amazon, AB InBev, SIG, The Pack Hub, Seaman Paper, Plastic Bank, Takeda Pharmaceuticals, and more.