Innovations in modeling technology, which reduce the weight of the bottles to 18.5 grams, represent a major step in reducing the amount of materials used while preserving the durability and functionality of the packaging.
Shoppers at selected Tesco Express stores in Brighton and Hove, Bristol, London and Manchester will see the “naked” bottles on shelves from January through March.
Coca-Cola first launched bottles made from 100% recycled plastic in 2021 across California, New York, and Texas and was a first-of-its-kind innovation for the brand in the United States.
The bottles have an on-pack call to action "Recycle Me Again" message and will also drive consumer awareness with "100% recycled PET bottle" displayed on the pack.
Mondi’s Hug-IT, which keeps six bottles together during transportation, is made of Mondi’s Advantage SpringPack Plus, crowned by Guinness World Records as the strongest paper in the world.
For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.
Over 400 million tethered caps have been applied on Coca-Cola bottling lines in Germany, Spain, and the United Kingdom, and the project is expected to expand into other European countries as well.
Over 400 million tethered caps have been applied on Coca-Cola bottling lines in Germany, Spain, and the United Kingdom, and the project is expected to expand into other European countries as well.