A wholly owned subsidiary of the Pacteon Group, ESS Technologies aims to increase capacity and streamline its operations by consolidating its current facilities in Giles and Blacksburg into one larger facility in Montgomery County.
The new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort.
The global oral hygiene market is projected to grow at a CAGR of 4.2% during 2016-2020, driven by the growing awareness on the importance of keeping the mouth and teeth clean and healthy.