The new look topped the old in consumer purchase preference 77% to 23%, so there’s a good chance the brand will be awash in sales gains thanks to this redesign.
Following the recent completion of its brand refresh, PPC Flex continues its journey of evolution with the introduction of a revamped website that reflects the company's renewed vision, values, and dedication to innovation.
The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.
The new artwork showcases the diversity of spicy food where Cobra is an ideal partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”.
For the first time in its 77-year history, Minute Maid will harmonize its global juice portfolio under one consistent look and feel with the new campaign: Filled with Life™.