The leading trade association for the snack industry, the Snack Food Association (SFA) will endorse The Baking and Snack Break lounge, and Kliklok-Woodman will be its first corporate sponsor.
The lounge will house an “Ask the Expert” resource center staffed by SFA, where attendees can expect to receive guidance from experts in the baking and snack industry on specific packaging- and processing-related challenges. In addition, a micro-site is being created which will include a connected community. This site will focus on baking and snack trends, news and other relevant industry information, making it faster and easier for attendees to schedule appointments, coordinate purchases and build relationships. The micro-site will feature live blogging from experts on the show floor, and will remain active after the show ends, so that manufacturers can remain in touch with exhibitors year round.
A special reception hosted by PACK EXPO and SFA will also be held in The Baking and Snack Break lounge on Monday afternoon, September 26, 2011, to offer an additional opportunity for attendees to network with industry peers during the show.
“The Baking and Snack Break will give industry attendees an exclusive area to discuss their unique needs in packaging and processing with industry experts and peers,” says PMMI President & CEO Charles Yuska. “The new industry-specific area is ideal for attendees who are looking to find solutions at PACK EXPO quickly and efficiently. The endorsement by the SFA and the corporate sponsorship from Kliklok-Woodman shows great support from the industry.”
“We are proud to endorse and support PACK EXPO and the baking and snack industry,” says James A. McCarthy, President & CEO, SFA. “We think this lounge and the customer-centric approach by PACK EXPO Las Vegas is a great opportunity for the industry to come together. We look forward to working in partnership with PMMI to help advance the interest of the industry.”
The Baking and Snack Break joins The Rx Lounge, an industry specific lounge for pharmaceutical professionals, and The Candy Bar, an industry-dedicated lounge for the confectionery industry and endorsed by the National Confectioners Association (NCA). PACK EXPO Las Vegas 2011 will again include The Processing Zone, Reusable Packaging Association’s Reusable Packaging Pavilion, The Brand Zone and the Confectionery Pavilion.
For more information about PACK EXPO Las Vegas 2011 or to register, visitwww.packexpo.comor contact PMMI’s Show Department at 703.243.8555 orexpo@pmmi.org
