The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.
The team looked into different stages of the value chain, ranging from material production, to ink usage and logistics, and the result is a packaging with a significantly lower climate impact.
The premium ice cream brand has partnered with celebrity nail artist, Mei Kawajiri to celebrate imagination and authentic self-expression through nail art and ice cream.