Newman's Own, the radically good food and beverage company founded by actor, racecar driver, and philanthropist Paul Newman that gives away 100% of profits to help children, today announced it is putting the faces and personal stories of children it supports through its grantee partners on its packaging for the first time, starting with children who have attended SeriousFun Children's Network (SeriousFun) camps. SeriousFun, also founded by Paul Newman, is a community of free, adaptive summer camps for kids with serious illnesses. The change is part of a modern new packaging rollout for the brand, to help it stand out to new and existing customers on shelves.

Clayton from North Carolina, siblings Gabe and Angelica from Florida, Sophie from Ohio, and siblings Sarah and Akeem from New York will be among the first beneficiaries featured on select Newman's Own products, beginning with fan favorite pizzas, including Thin & Crispy Uncured Pepperoni, Thin & Crispy Four Cheese, and Thin & Crispy Margherita: