Ever since brothers John and Ryan started brewing kombucha in their mother’s kitchen in Maliganant’s Cove, Nova Scotia, they’ve trusted their gut. That was 2016 and, after sharing the product with friends and family they started selling it at local Farmer’s Market in nearby Halifax. Within 6 months, they took their mission to promote gut health to pitch, produce, and package Cove Kombucha for a larger market. Now they are in over 1,000 stores across Canada, soon coming to the U.S., and launching a new product line, Cove Soda.

But, the story is still being written. With a shifting and crowded retail space and a desire to elevate the brand to a more premium position, they turned to creative design agency, Chase Design Group, to refresh the visual identity and give them a package design that would enhance the brand’s story and drive differentiation.