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Home » Topics » Brand Packaging

Brand Packaging
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Brand Packaging offers insight on how to successfully create strategic branding through package design. When design and packaging work together brands are elevated from a commodity to an expression of a consumers lifestyle. Brand Packaging gives brand owners, designers, suppliers and marketers information on innovation and design by covering topics, trends, news pertaining to consumer packaged goods.
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ARTICLES

Kroger Field to Vine.png

Kroger Expands Our Brands Portfolio with Field & Vine™ Fresh Produce Line

August 5, 2024

The brand currently includes blueberries, blackberries, raspberries and strawberries.


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Image of beer cans

Third Annual BOPP Beer Design Conference Hits Chicago in September

July 30, 2024

Uniquely curated two-day event inspires and educates creatives in the beer and beverage space.


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Guittard introduces couverture line of chocolate

Guittard introduces couverture line of chocolate using PCR packaging material

July 23, 2024

Guittard Couverture showcases the brand's commitment to providing customers with premium chocolate in enhanced, sustainable packaging.


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Mary's Gone Crackers unveils new packaging

Mary's Gone Crackers unveils new packaging for Super Seed, Original varieties

July 17, 2024

The redesign emphasizes the company's commitment to organic, gluten-free ingredients and introduces new convenient sizes for single and family snacking.


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Image illustrating interactive packaging

Summer-themed connected packaging inspires personality-based drinks

July 10, 2024

Appetite Creative and Tetra Pak have partnered to create the interactive smart packaging experience for a leading European fruit juice producer.


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Dillon Candy Company launches new packaging

Dillon Candy Company launches new packaging for chocolate-covered fruits and nuts

July 8, 2024

The company is introducing larger package sizes with refreshed sleeve designs.


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Wilkinson Website.png

Wilkinson Sword Enlists B&B Studio to Revamp Branding and Product Packaging

July 8, 2024

The rebrand cements Wilkinson Sword's role as the ultimate challenger to brand leader Gillette in the face of new market entrants and direct-to-consumer offerings. 


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Cayeya Devils Angels

Tequila Cayéya Releases Limited-Edition Duo of the Devils vs Angels Tequilas

July 1, 2024

These tequilas are a part of the brand’s Devils vs. Angels themed release and come just in time for summer. With only 1,200 bottles of each expression available, they’re a must-have for tequila aficionados.


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Bruichladdich 21.png

James Cropper and Bruichladdich Continue Partnership with New Paper Wrap

June 27, 2024

Available in London Heathrow, Dubai Airport and Singapore Airport from the end of June, The Bruichladdich Twenty One whisky wrap is made from fully recyclable paper pulp and molded to the shape of the Bruichladdich optimized, proprietary glass bottle.


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Beverage cans launched by Estathé in cooperation with Crown

Estathé® Partners with Crown to Launch Engaging Summer Promotion in Cans

June 25, 2024

Marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks, “And you, what beach type are you?”


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More Articles Tagged with 'Brand Packaging'
Derek Rathel

Derek Rathel

Derek Rathel is the Vice President of Sales for Foundry’s Design business. As head of sales for design, he works with consumer packaged goods companies across the globe, helping them to achieve their digital transformation and sustainability goals by leveraging Foundry’s suite of 3D design and rapid iteration products

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Packaging Perspectives Podcast

Events

February 19, 2025

Converters Expo South

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Converters Expo South is a one-day expo that unites converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us in Greenville, South Carolina – for a day of education and connection with industry peers. Find new manufacturing and production partners, check out the latest converting technology and equipment, network with like-minded professionals, and more!

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May 20, 2025

Converters Expo


The Converters Expo brings together converters of paper, film, plastics, and nonwovens with industry buyers, specialists, and suppliers. Join us at Lambeau Field for a day of education and connection with industry peers. Find new manufacturing partners, discover the most up-to-date testing and prototyping equipment, network with like-minded industry professionals, and learn the latest in printing and packaging.

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